A Bubble Not Soon to Burst -- [yellow tail®] Sparkling White Wine Debuts in US

White Plains, NY (PRWEB) August 22, 2007 -- (yellow tail)®, America's number one imported wine*, introduces their latest addition to its family of renowned wines in the U.S. - (yellow tail) Sparkling White Wine.

Recognized world-wide, (yellow tail) wines are celebrated for their approachable style, consistent high-quality, and bold packaging. In keeping with the fun and simple rock wallaby design on the label, (yellow tail) Sparkling Wine is unfussy and non-intimidating.

"It's time for a fresh, new take on sparkling wine," said Lily Volpe, Marketing Director (yellow tail) wines, USA. "Many wine drinkers are intimidated by sparkling wine and reserve it for special occasions. (yellow tail) is the quintessential everyday wine, thanks to its great taste and affordable price. As with all (yellow tail) wines, the fresh, fruit-driven style of (yellow tail) Sparkling Wine makes it perfect for everyday enjoyment."

Sourced from some of Australia's premiere sparkling wine growing regions, (yellow tail) Sparkling Wine is a blend of 72% Semillon blended with Traminer, Viognier and Trebbiano. Pale straw in color with Muscat-like aromas, the taste is fresh with flavors of tropical fruits that combine for a medium sweetness and end with a crisp, refreshing finish.

"No moment is too ordinary to enjoy (yellow tail) Sparkling Wine," says winemaker, John Casella. "Its affordable price and crisp, light & refreshing taste partner well with many foods -- from salad and pasta to spicy stir-fry and much more -- it's an ideal choice for everyday occasions."

(yellow tail)® Sparkling Wine quick facts:

Availability: September 1, 2007

Suggested Retail: $10.99

Distribution: National

About (yellow tail):

The (yellow tail) portfolio of wines includes (yellow tail) varietals and blends: Chardonnay, Shiraz, Merlot, Cabernet Sauvignon, Riesling, Pinot Grigio, Pinot Noir, Shiraz-Cabernet, Cabernet Sauvignon-Merlot and Shiraz-Grenache; and (yellow tail) The Reserves: Chardonnay, Shiraz, Merlot, Cabernet Sauvignon, Pinot Grigio and Pinot Noir. (yellow tail) wines are produced by John Casella and Chief Winemaker, Alan Kennett of Casella Wines, Australia. For more information, log on to www.yellowtailwineusa.com

About W.J. Deutsch & Sons:

W.J. Deutsch & Sons was founded in 1981 by current Chairman, Bill Deutsch to market quality wines produced by prestigious families from major wine regions of the world. These wines are sold to the trade with well-planned marketing support and offered to U.S. consumers at fair market prices. W. J. Deutsch & Sons is a family-owned business working almost exclusively with family-owned wineries. Bill's son Peter Deutsch is CEO; thus, two generations of the Deutsch family work side by side in their continuous quest to build strong relationships throughout the wine industry. The W. J. Deutsch & Sons portfolio of award-winning wines includes from France: Andre Lurton, Georges Duboeuf, J. Vidal Fleury, Pierre Sparr, Sauvion et Fils; California: Artesa Winery, Esser Vineyards, Kunde Estate, Renwood Winery; Italy: Barone Fini, Villa Pozzi, Lionello Marchesi; Chile: Vina Carmen; Hungary: Disznoko; Spain: Montecillo, Osborne Solaz, Osborne Brandies and Sherries; Portugal: Quinta Do Vale Meao, Osborne Port; Argentina; Bodegas Septima; New Zealand: The Crossings; Australia: (yellow tail), (yellow tail) The Reserve.

For additional information about W.J. Deutsch & Sons, as well as its product portfolio, visit the company's Web site at http://www.wjdeutsch.com

*(SOURCE: AC Nielsen Latest 52 wks ending June 2, 2007, FDL WL)

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